Skip to content

Ministry Media Audit

May 12, 2017

002-laptopPeriodically, and especially when you are beginning to plan a media strategy or campaign, it’s important to understand where you have been and where you are right now.

In the marketing world, this is called a social media audit and competitive analysis. The goal is to examine what you have been doing, historically, to help guide your next steps.

I’m going to tweak the language here to better fit media ministry teams, but there are a lot of resources out there that provide various kinds of social media audit checklists, templates, and advice. I also assume that your past media presence may have not been exclusively in the new/social media space.

As we look at an existing media ministry, large or small, here are some key points we want to study:

  • Current Media Activities and Content
  • Current Media Presence
  • Current Audience
  • Current Performance
  • Our Persona in these channels and in this content
  • “Competitors” – Analysis

Here’s a more detailed breakdown of each section. You’ll want to make lists and gather information on:

  1. Current Media Activities and Content
    • Projects (broadcasts, distribution, and campaigns of various kinds)
    • Content Assets (films, programs, recordings, and other media we own or create)
  1. Current Media Presence
    • “Traditional” media (TV & Radio stations, print distribution, etc.)
    • Social/New media (web sites, blogs, social pages, accounts, etc.)
  1. Current Audience
    • Size (overall, and by channel, above)
    • Description (demographics, personas, and how they compare with your Objectives)
  1. Current Performance
    • Growth (Do you have historical numbers?)
    • Compare with Objectives (If you have existing objectives, do a comparison. If you are creating new Objectives, how does this fit?)
    • What kinds of content have been most effective in reaching your goals for each media channel?
  1. Our Persona in these channels and in this content
    • Ways we present ourselves (Do you have a consistent public ‘face’? Do you feel that our identity is appropriate to your Objectives and ministry Context?)
    • Consistency across your media channels and content
    • Consistency with your Objectives
  1. “Competitors” – Analysis
    • Like-Minded: Are there others in this same ministry space? (Objectives, Content, Success, Strategies, etc.)
    • Others: Are there others, even opposition, who are influencers in your area? (Objectives, Content, Success, Strategies, etc.)
    • What can you learn from others in your ministry space? (Things you might like to imitate? Things that seem to work toward your Objectives? Things you want to avoid?)

If you take the time to dig into these questions in more detail, it will help you see our strengths, weaknesses, opportunities, and to help guide your Persona, Follow-Up, and Content development.

This content is part of what I teach in the Foundations of Media Strategy course at MissionMediaU. Check it out if you want to learn more.

 

Icons made by Freepik from http://www.flaticon.com is licensed by CC 3.0 BY

Periodic Table of Instructional Design –

December 2, 2016

Periodic Table of Instructional Design – a Fun and helpful infographic http://ow.ly/yrhh306LE3Z #onlineeducation #instructionaldesign

I spend part of my time now teaching and developing online courses. This handy infographic gives dos and don’ts related to everything from learner interactions to behind-the-scenes technical considerations.

periodic-table-small

Now Streaming – “The Enemy God” indigenous film

November 28, 2016

I’m really pleased to announce that a feature-length film I produced, “The Enemy God” is now available for streaming rental or purchase on Vimeo On Demand. Watch the trailer here, then, just click on the “From $2.99” button on the video to rent or purchase.

The Enemy God from Tom Khazoyan on Vimeo.

This multi-award-winning film tells the story of a Yanomamö shaman and his search for the truth about the spirits he served. It is a powerful, true story, told from the point of view of an indigenous people group from the Amazon rainforest.

Pinhole photo from Crystal Bridges museum

July 6, 2016

I posted a pinhole photo from Crystal Bridges museum last week. This is from my #Rolleiflex #mediumformat camera on #kodaktmax400
I love the spaces in this museum as much as the artwork in the galleries. Beautifully done.
#architecture #crystalbridges http://ow.ly/i/kXMKH

crystal-bridges-empty-gallery

My dramatic feature script, “Sand Devils”

March 7, 2016

My dramatic feature screenplay, “Sand Devils” is now a Finalist at the 2016 Nashville Film Festival. I’m really grateful to know this redemptive story, set among Dinka refugees in Sudan, is touching some hearts. They had over 1600 entries in total this year, so I feel very honored to be among the 8 dramatic feature screenplay finalists. http://ow.ly/ZbU3Q

NFF 2016 logo

Storytelling 101 – Why one version works and the other does not.

January 29, 2016

I saw this short animated film today from a Facebook share. It’s called “The Present” and it has won a bazillion awards at film festivals. It’s touching, simple, visual, emotional – all of the things we know makes an idea “stick.” The comments in Vimeo and on FB posts are pretty uniformly positive. It’s definitely worth a viewing.

The Present from Jacob Frey on Vimeo.

Now, for a comparison.

Facebook is so helpful to give us the “people also shared” links on this stuff, so we can sometimes stumble on other interesting items (anything to keep us swiping and clicking.)

So, I took the bait and clicked on this link:

http://9gag.com/gag/aXXWodz

It’s a comic version of the exact same story. For some reason, it doesn’t affect me the same way as the short film. From looking at the comments (language-warning), it doesn’t have the same effect on readers either. Just a different audience?

I’d suggest it’s a radically different visual and storytelling style. It’s graphic, static, and less warm-and-fuzzy, for sure. Also, notice that, in contrast to the film version, the story is told through dialogue – especially the boy’s feelings toward the dog. What was left shown and un-said in the film was expressed definitely and very on-the-nose.

What other differences do you see? Think about the difference in the impact of each version and think about what you can learn.

(Note, this comic is just a clipping and not the whole comic. Click on the link above to see the whole thing.)

3-legged dog

 

 

Don’t be afraid. Get to the roots of your story

July 31, 2014

Don’t be afraid. Get to the roots of that draft so you can see how it wants to grow. #screenwriting http://ow.ly/i/6poAW

These are my index cards with every scene in the second draft of a screenplay I'm working on.

These are my index cards with every scene in the second draft of a screenplay I’m working on.