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Gotta Be Better Than Last Year? AFM opens today

November 4, 2009

We’ll see what AFM brings but we refuse to be at its mercy.

The past year has been mostly depressing with reports of poor attendance and low purchases at the various film markets all over the world. It seems like it wasn’t a good time for us to finish our film, The Enemy God, and to be trying to fight it out amongst all of the content looking for distribution.

You can read some folks’ theories about how this year might be different in this article about the American Film Market which opens today in Santa Monica, CA.

There are whole worlds where we feel we just can’t learn enough, don’t know enough of the players, and we’d basically get eaten alive – like at AFM. So our sales agent, Entertainment 7, is our big hope out there to sell foreign rights, television, VOD, etc. We received good news from the last market in Cannes; we found a distributor for South Asia and Scandinavia. (I blogged about that here.) That gives us confidence that there are still distributors looking for remarkable content that falls outside the mainstream rom-coms, thrillers, and big action pictures.

The rule now is to avoid just sitting back and waiting for those glorious license deals to fall in your lap! We have seen how our film plays for audiences, once we reach them, and we’re in this for the long haul. We are working the hybrid-distribution world as well; call it partial-DIY. Our screenings at the Starz FilmCenter last month proved we could get audiences in theaters via word-of-mouth. We have a new DVD out to press right now and we’ll pump that one via social media; so we aren’t just sitting back at the mercy of the markets.

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